The co-founder of Arfa speaks at a Zendesk virtual conference about getting around intermediaries and building strong customer relationships
The Publicis Sapient exec offers a walk-through of his forthcoming CX report, focusing on the impact of a pandemic on collaboration
A recruiter talks about why she hired a UX researcher, and how studying the experience it offers customers is already leading to change
Scott MacGregor admits to “borrowing/stealing” from Roger Martin to help clients decide whether or not to make major CX improvements
Inside a recent CXPA chapter meeting where the audience discussion rivalled the speakers in terms of quality
Learn: A key policy change that motivated employees, a rebranding that drove customer interest and three game-changing tech projects
Airbnb’s former global head of hospitality says brands should foster “belonging” to get customers to commit, but shouldn’t a devoted following be an outcome, rather than a goal?
There’s never been a great place for those trying to transform customer experiences to share their stories. This publication will change that.