The vast majority of B2B firms admit the digital experience they offer doesn’t meet customer expectations and more than half see selling via e-commerce via Amazon is an opportunity, according to research released Monday from Episerver.
The Nashua, N.H.-based firm’s B2B Digital Experience Report polled more than 600 professionals across a range of industry verticals. A total of 71 per cent owned up to a “customer centricity gap” in terms of what a channel like what its web site fails to offer customers.
Among the other findings, the report suggested that
