loyalty programs

59% of top retailers say online shoppers only log into their accounts a quarter of the time
The CX truth behind Delta’s SkyMiles debacle
Consumers believe loyalty programs save them $56 per month, but . . .
46% of consumers say their name should be enough for loyalty program lookup
Chief customer officer conversations: Fetch’s David Sommer on making loyalty programs fun
How to boost customer loyalty during tough economic times
The trouble with Dunkin Donuts’ loyalty program revamp
love bombing CX
When the quest to win customer loyalty leads to ‘love bombing’
ExxonMobil loyalty program CX
How ExxonMobil develops a loyalty program and digital experiences that keep drivers pumped