editor’s note

Apple just recharged its customer-centricity cred
The ‘maybe later’ mistake brands keep making
Are Burger King customers really suing over CX?
When CX negatives become a selling point
How NASA is redefining the CX of outer space
The false pretense behind AI-based customer service agents
The FTC vs. fake reviews
5 CX-ish startups to watch at Collision
Why Mytheresa extends its CX into a summer vacation
Apple Vision Pro CX
CX as seen through an Apple Vision Pro