Strategy

In praise of Ikea’s short-term CX thinking
How CX leaders can help build a ‘brand stand’ to drive loyalty
KFC is no chicken when it comes to transforming its customer experience
77% of consumers say easier to use online forms affect loyalty
20-plus default e-mail and SMS notifications is not a CX strategy 
72% of loyalty program members want prioritized support
Tim Ferriss offers a unique take on customer sentiment
6 out of 7 CX functions delivered by humans with AI assistance
Acclaro CEO puts localization in a CX context
What Marriott wants from its next CX leader
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