How Powerlink Queensland developed a customer-centric purpose

Shane Schick tells stories that help people innovate, and to…
“In the past, we said that we had the electricity wires humming. In the future, we want to have Queensland humming,”
Norike Ganhão knows the difference between those two statements in a subtle one. Yet it speaks to something critical about how Powerlink Queensland looks at its purpose as an organization, and in how it approaches long-term changes to the customer experience it delivers.
Ganhão, Powerlink Queensland’s general manager of strategy, was
Shane Schick tells stories that help people innovate, and to manage the change innovation brings. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and Yahoo Canada and is the founding editor of ITBusiness.ca. Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.