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How Powerlink Queensland developed a customer-centric purpose

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How Powerlink Queensland developed a customer-centric purpose

Powerlink Queensland CX

“In the past, we said that we had the electricity wires humming. In the future, we want to have Queensland humming,”

Norike Ganhão knows the difference between those two statements in a subtle one. Yet it speaks to something critical about how Powerlink Queensland looks at its purpose as an organization, and in how it approaches long-term changes to the customer experience it delivers.

Ganhão, Powerlink Queensland’s general manager of strategy, was

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