The tiny amount of time consumers are willing to spend offering data to personalize experiences may be related to ways brands have been too invasive or in their failures to properly represent them in marketing, according to research from Merkle.
In what it said would be the first of a series, Columbia, Maryland-based agency Merkle said The Consumer Experience Sentiment Report was based on a survey of more than 1,000 people.
A full half of respondents said they felt brands
