SAP Emarsys

Gibson changes its CX tune as its embraces the DTC model
88% of consumer product brands want to overhaul engagement strategies
26% of Gen Z seek brands offering ‘memorable experiences’
55% of consumers are more loyal to brands with sustainable returns
Nearly a quarter of shoppers are ‘wardrobing’ and driving up returns
46% of consumers wary about the role AI plays in retail experiences
34% of U.S. shoppers switch brands based on paid returns policies