editor’s note

Beware of ‘winter coating’ your customers
The North Face reimagines the term ‘shopping expedition’
Stop begging for conditional customer reviews
Private jet CX expectations just entered a higher altitude 
Why Studs is setting up a chapel in Vegas to celebrate piercings
How Yelp is offering AI to provide brands more CX help
The perfect icon to visual customer experience design
Taylor Swift just remapped the customer journey
What Sam Altman gets wrong about customer service
Why Vogue is giving fashion customers Vette